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Bic for Her: A Cautionary Tale. In 2011, Bic introduced a new line of… | by Lauren Enberg | Medium
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Why Bic for Her Pens Failed. Introduction | by Shelly Phu | Medium
The Museum of Failure: Celebrating the products that don't quite succeed
Customers mock Bic's 'sexist' pink lighters for women to light candles while blokes get a blue version to fire up the BBQ | The Sun
Bic for Her – Bic | Marketing Genrage
Why is the blue Bic Cristal pen no longer being manufactured? - Quora
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Museum of Failure - Goethe-Institut
From 'BIC For Her' To BIC For Them - How Cancel Culture Got BIC Back On Track
My favorite pen has been discontinued, for a few years, and I just learned about it. :( : r/pens
it's my Bic Cristal collection : r/pens
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I'm obsessed with Bics. : r/pens
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Bic Pen "For Her" Draws Mixed PR - Crenshaw Communications